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Friday is an intelligent automation platform that turns natural language conversations into working systems. Instead of configuring tools, writing code, or managing complex integrations, you describe what you want to accomplish and Friday builds the automation for you.

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From conversation to automation in minutes

Friday understands your requirements through conversation, generates a detailed plan, and creates the complete automation, including data sources, processing logic, scheduling, and notifications. The result is a fully functional system that monitors, analyzes, and acts on your behalf.

Example: Daily meeting briefings

Tell Friday “Prepare me for my daily meetings by checking my calendar, researching attendees and companies, and sending a briefing to my email each morning at 8am” and it will:
  • Connect to your calendar and identify upcoming meetings
  • Research attendees, their companies, and relevant background
  • Generate a formatted briefing with key context and talking points
  • Deliver it to your inbox at exactly 8am every day
  • Run continuously without manual intervention

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Key capabilities

Intelligent monitoring

Set up automated monitoring for websites, APIs, data sources, files, or any information that changes over time. Friday watches for updates and alerts you based on criteria you define.

Multi-source analysis

Connect multiple data sources like CSVs, APIs, calendars, Slack conversations, meeting transcripts, and Friday will analyze, correlate, and extract insights automatically.

Smart notifications

Get the right info to the right place at the right time. Friday sends results via email, Slack, or any notification channel, formatted exactly how you need.

Scheduled automation

Run any workflow on a schedule - daily reports, weekly summaries, hourly checks. Friday handles timing, retries, and error recovery automatically.

Adaptive execution

Friday reasons through each step, adapts to changes in data formats or API responses, and handles edge cases intelligently.

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How it works

1

Describe what you need

Tell Friday your goal in plain language. No need to specify technical implementation details.
Example: “I need daily summaries of customer feedback from Slack sent to my product team.”
2

Friday asks clarifying questions

Friday identifies what’s clear and what needs specification - data sources, timing, output format, or specific criteria.
3

Review the plan

Friday generates a detailed plan showing exactly what will be created: triggers, data processing steps, and outputs. You see the full automation before it’s built.
4

Approve and deploy

Once you confirm, Friday builds and deploys the complete system. It starts working immediately.
5

Monitor and refine

View execution history, results, and logs. Request changes in natural language and Friday updates the automation.

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Common use cases

  • Analyze meeting transcripts for feature requests and user pain points
  • Track competitor product launches and pricing changes
  • Monitor industry news and deliver relevant summaries
  • Aggregate customer feedback from multiple channels
  • Track advertising performance across platforms with instant Q&A access
  • Monitor lead sources and conversion metrics
  • Alert on high-value opportunities in real-time
  • Generate weekly performance reports automatically
  • Monitor API endpoints and alert on errors or latency issues
  • Track pull requests and generate release notes
  • Collect and analyze application logs
  • Automate deployment notifications and status updates
  • Daily briefings on calendar events with background research
  • Track mentions across Slack channels and summarize
  • Monitor specific websites for changes (real estate, inventory, news)
  • Aggregate and summarize content from multiple sources

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Who uses Friday

Product managers

Analyze user research, track feature requests, and monitor competitive landscape without manual data compilation.

Marketing teams

Automate campaign performance tracking, competitive monitoring, and content aggregation to stay informed without constant manual checks.

Operations teams

Set up intelligent monitoring for systems, APIs, and business metrics with custom alerting logic.

Founders and executives

Get daily briefings, market intelligence, and business metrics delivered automatically.

Developers

Automate repetitive workflows, monitoring, and data pipeline tasks without writing boilerplate code.

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Key features

Natural language configuration

No YAML files, no API documentation to read, and no configuration syntax to learn. Just describe what you need in conversation and Friday will handle the rest.

Multi-tool orchestration

Friday coordinates multiple tools and data sources automatically. Web research, Slack messages, calendar events, file processing - all work together seamlessly.

Built-in intelligence

Each automation can reason about data, adapt to format changes, and handle unexpected scenarios without brittle rule-based logic.

Transparent execution

See exactly what Friday is doing at each step. View logs, intermediate results, and execution history for every session in a workspace.

Rapid iteration

Request changes in natural language. Friday updates the automation while preserving your data and execution history.

Flexible scheduling

Run automations on any schedule, in response to events, or trigger manually. Friday handles timing and reliability.

Pre-configured integrations

Email, Slack, Google Calendar, web research, and file processing work out of the box. External integrations available through standard protocols.

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Why Friday

You focus on what you want to accomplish. Friday handles how to make it work.
Traditional automation requires choosing tools, reading documentation, writing configuration files, handling errors, and maintaining brittle integrations. Friday handles all of this through conversation. With Friday, automation that would take hours or days to build manually is up and running in minutes.